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In The News
COVER STORY
Out With the Old, In With the New
COSE Update,
December 2004
Unless you’re a retailer going crazy
to meet holiday customer demand, December can be a relatively
quiet time of year. It’s an ideal time to wrap up
projects, reflect on the year and revisit your strategies. This
month, why not take some time out do just that? Here are some
tips—both lofty and practical—to help you hit the
ground running in 2005:
Get Away From it All
For Carol Staiger, the end of the year is
devoted to “35,000-feet stuff,” the kind of
panoramic ruminations that she never has the time for on a
daily basis while running VANTAGE POINT Marketing Consultants
in Cleveland Heights. She goes on retreat each December for the
sole purpose of letting her mind roam over lofty ideas.
“I find a bed-and-breakfast no more
than a two-hour drive from Cleveland with few
distractions,” says Staiger. “I usually stay for
four days and spend most of the time in my room.”
She doesn’t go alone. Staiger brings
along a stack of magazine articles, jotted notes and business
cards—all of her “out-of-the-box”
items—that she’s accumulated over the year. She
relaxes with a notepad and opens her mind to fresh ideas.
Eventually, she powers up her laptop.
“First, I list my goals for the
year,” she says. That might be a revenue figure or a new
market she’s eager to explore. Next, she explores ideas
for how to achieve those goals.
And finally, there’s the action plan.
“I do it on a spreadsheet against a 12-month grid,”
Staiger says. Ultimately, she’ll translate this plan into
concrete week-to-week plans, so that her goal-writing
isn’t simply a vacation wish list.
It works, says Staiger: “I’ve
left my retreats and immediately started connecting with people
whom I’ve decided I wanted to get involved with, and now
I’m doing business with them.”
Picture the Plan
Mike Foti, president and CEO of Cleveland
Glass Block, advises end-of-year thinkers to think in a visual
way. That makes it easier to share your new strategies and
concepts with employees.
For instance, Foti wants his own staff to
think about “going deep” in their sales
efforts—or, in other words, he wants them to build on and
make better use of existing customer relationships.
“We support the ‘go deep’
message with internal promotional materials that include the
image of a person diving into a swimming pool,” says
Foti. Employees get and retain the message because it’s
simple, to the point and clutter-free.
Come Clean
The old saying, “A cluttered desk is
a cluttered mind” is painfully true for most of us.
“Disorganization holds you
back,” says Marge Mackey, president of Hogan Organized
Living, who helps companies of all sizes institute efficient
job processes. “Employees can get distracted with
clutter.”
A disorganized work environment also can
lead to low morale and it makes a poor impression on clients,
Mackey adds. If your files are in disarray (or non-existent)
and the office or shop floor is a shambles, you’re likely
wasting valuable time looking for work orders, invoices, memos
or job jackets.
The paradox is that the worse the situation
gets, the less inclined you are to try to tackle the challenge.
Don’t be, says Mackey. “Getting organized actually
increases your creativity and productivity. It’s a
mindset,” she says. Cleaning up the clutter isn’t
as overwhelming as you might think, as Mackey points out.
It’s just a matter of rolling up your sleeves and
applying a little elbow grease.
“People see it as a much larger
project than it really is,” she says. “One client
told me that without my help, reorganizing his office would
have taken him a solid week—but in reality it took us
only a couple of hours.”
Clear Out the Clutter
Being disorganized can waste your time and
stress you out. If you want to relax and enjoy the
holidays—and make a clean start in 2005—now is the
time to clear out the clutter. Here are some practical tips,
courtesy of Marge Mackey, president of Hogan Organized Living:
Start with the end in mind.
“Visualize how you want your desk or office to look when
you’re done,” Mackey suggests. When you have a
vision, you’re less likely to muddle along.
* Get some help. If you work in a team,
you’re more likely to keep nose to grindstone, stay
distraction-free and make quicker decisions.
Take small bites. If the job feels
out-of-hand, devote a set amount of time per day to the task.
“Set an alarm clock, and work on it for 15 minutes a
day,” Mackey advises. Start with the material
you’re most likely to need in your workday, so you feel
at least a little organized before the task is completed.
Categorize. Think about dividing
your papers and files into three main categories, such as:
immediate action items, read-and-review and discard
immediately. You can do the detail work once you have three
semi-organized piles.
Delegate. If you have employees,
save time by getting them involved.
If you can’t throw it out, at
least get it out of the way. If your cobwebby files are
unlikely to ever be needed again—but for business reasons
you need to hold onto them—store them out of your way.
“It might be worth it to rent offsite storage
space,” Mackey suggests. “It’s worth the cost
if it expands your usable work space, reduces stress and
increases productivity.”
Working From Home? Tips for Keeping
Your Two Worlds Separate
COSE Update,
December 2004
Your important telephone conference was
interrupted by a blaring stereo, and you had to leave last
week’s budget meeting early to pick up the kids from
school. When you work from home, the boundaries between the two
worlds can be a bit permeable. If your residential workspace is
a little too homey, start the New Year with a pledge to inject
more professionalism into your home office environment.
Here’s how, courtesy of workplace
organization guru Marge Mackey, president of Hogan Organized
Living:
Get a little R-E-S-P-E-C-T—Let
everyone know that your office is off-limits for anything but
work. Your work. “If you worked off-site, you’d
call a meeting to make sure everyone understood the ground
rules,” says Mackey. Do the same with your family
“associates.” Set and enforce clear rules
concerning interruptions, noise-level, etc.
Separate the paperwork—Bills,
checks, notices, junk mail… Your business gets them, and
so does your household. Probably all through the same mailbox.
Make yourself more efficient by immediately separating your
business paperwork from household correspondence. And only
worry about the work stuff during work hours. Better yet, rent
a post office box for your business mail.
Get the basics—You might not
have the space or the budget for everything, but you should at
least have a computer, desk, comfortable chair, an array of
basic communications technology (phone, fax, printer, etc.) and
some space dedicated just for work. Ideally, your personal
computer doesn’t also hold your kids’ latest
version of Lara Croft: Tomb Raider.
Put the kids in their
place—“I’ve got clients with a huge house and
an office, but they’ve also got two little kids,”
says Mackey. “Inevitably, kids and toys end up in the
office.” Make regular child-care arrangements for young
children during work hours so you can work without
interruption.
Clear the clutter—Yes,
we’ve covered this elsewhere, but it bears repeating,
especially in a home office where space is at a premium. Mackey
recommends using clear plastic tubs to hold materials you just
can’t do without. Toss the rest or archive it elsewhere.
Consider moving out—You could
adopt all these tips and still have problems separating your
home life from business. If so, start looking for affordable
office space. “I know several people who work from
Starbucks,” says Mackey. If you have a cell phone and a
laptop (preferably with wireless Internet access), you pretty
much have your office with you. A coffeehouse also is not a bad
place to entertain clients. With the caffeine buzz, at least
you’ll get the work done.
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Marge Hogan Mackey and Hogan Organized
Living were featured in the cover
story of COSE Update’s December 2004 issue. COSE Update is the
official magazine of COSE, the small business division of the
Greater Cleveland Partnership — one of the nation’s
largest metropolitan chambers of commerce — serving
nearly 16,700 member companies.
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For all of your home and office
organization needs, contact Marge Hogan Mackey
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